A screen printing and embroidery clothing decoration shop based out of Indianapolis. The business is locally owned and operated. Classic Designs provides clothing decorating services for many local schools, businesses and organizations. Since the company have grown significantly the brand and website needed to be updated to better reflect the business and new services not listed on the old site as well as improve overall site visitor conversion rates.
Classic Designs operated with two primary services, screen-printing and embroidery. Though these services may seem straight forward, there are many options that many seem overwhelming if new to the service. The strategy was to focus on giving the customer or client more of a hands off experience and avoiding things being too complicated while still being the decision maker.
Modern Industrial was the focus of this design. I wanted the text to be a strong attention grabber while maintaining a certain amount of elegance.
Again, same as the text, the colors needed to stand out, be bold while still being fitting for a screen printer / embroider company.
A simple and clean design was created to provide visitors with an easy and expected UI and experience.
Due to the website, the company immediately noticed a drop in calls regarding general information as well as increased foot traffic and appointments.