A small seamstress based out of Greenwood, Indiana. The Sewing Lady specializes in formal wedding and event attire. I was hired to design and develop the companies website to provide customers an informational source as well as solidify sales.
The target demographic were brides between the ages of 20 - 30. The company wanted to focus on millennials and while still appealing to a larger audience.
Text styles were chosen to provide a sense of elegance while still maintaining strong legibility and professionalism.
Since the target was largely brides I felt that soft inviting colors where a must. The turquoise, though soft was overpowering in large amounts so I opted to use it as an accent color and primary keeping the feel of the site very clean and overall white.
A simple and clean design was created to provide visitors with an easy and expected UI and experience.
Due to the website, the company immediately noticed a drop in calls regarding general information as well as increased foot traffic and appointments.