All my designs and work are built on the backbone of well-informed marketing tactics. I always aim for the best possible design while still keeping in mind the end-user. Without a strong focus on the target audience, a design can’t be expected to do anything other than look good. Too often, designers focus solely on the design, marketers focus only on the target, and developers focus solely on the function. What's needed is a strong combination of the three. To be effective a design has to be appealing, specific to the target audience, and function as expected.
My web services are broken into two parts, marketing sites, and eCommerce sites. The chosen platform is always based on the needs of the project but usually, this means Webflow or Shopify.
Webflow offers almost perfect flexibility to design the intended site as well as be able to handle eCommerce. While Shopify is a strong expandable platform that is perfect for most online sales. For the few that do not fit with one of these platforms, WordPress is used.
This is the part where I spend time getting to know you and your business. In order to build a performance focused website, I need to understand you, and your customers. This means having a couple conversations to better understand what you need.
I take what I have learned about you, write copy and create an attractive on brand design that appeals to your customers. This means laying out each page so there are no unexpected suprises and you know the exact look and feel of your new website.
Once you sign off on the design page I get started building. I construct the website following best practices, optimizing for speed, functionality and expandablity.
After the build is tested and complete, we launch. This means I provide training videos and hand over the keys to the kingdom. Often this means you can easily add and update the website yourself.
Need help with ongoing changes to your site? If you don’t have the time to make small content adjustment yourself or need large changes I offer a tailored monthly package allowing for additional work every month without the unexpected charges.
Branding may seem simple but it's a labor of love if you want to stand out and make a lasting impression. I spend the time both getting to know your audience and understand how consumers view your business and product(s). Doing this allows me to craft a unique brand as well as provide the needed tools to push your business forward.
Often after a website is completed you or another member of your staff wants to upload a new image, write a new blog post or just change how something is worded. I can always send a video or documentation to help direct you but sometimes it's just easier to have someone to answer questions and walk you step by step through the platform and available tools.
Have something else in mind? I provide an hourly rate for projects that don't quite fit in my list of services. Send me a message and I'll get back to you as soon as I can.